Luna Nueva Panama Geisha, Washed, Whole Bean 8oz
Luna Nueva Panama Geisha, Washed, Whole Bean 8oz
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A cup that tastes of jasmine and bergamot, not of roast, which is the first time most people understand what the fuss is about.
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Fifteen mornings where the coffee is the point, instead of the thing you drink while doing something else.
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Grown at 1,500 to 1,650 metres, where cold nights slow the cherry down and build the density a light roast needs to survive.
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Roasted at the farm's own mill and flown out within 48 hours, so the roast date on your bag is a real date rather than a best-before.
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The "Empty Bag" Guarantee
We know exactly how good this lot is. If your first order doesn't live up to the hype, we'll refund you in full. No returns required—keep the coffee on us.
Your Questions, Answered
Why is this $58 when I can find Panama Geisha for $30?
At $30, the arithmetic does not work. Genuine Geisha costs more than that as unroasted green coffee. A bag at that price is usually a blend or an older lot. Named Boquete estates typically sell for $60 to $69 per 8oz. We sit just under that because we have our one farm, cutting out the middleman roaster.
How do I know this is actually Geisha?
Finca La Valentina took first place at Best of Panama 2011, beating Hacienda Esmeralda. The estate, altitude, process, and exact roast date are printed on every bag. We buy a single lot a year from this single farm, leaving no room for cheaper beans to enter the chain. Everything we claim is fully verifiable.
What if I brew it wrong and waste it?
Coffee brewing is a learning process, and we are here to help you get the perfect cup. Our recommended starting recipe is 15g of coffee to 250g of water at 201°F (94°C), using a medium-fine grind, finishing around 2 minutes and 45 seconds. If your cup tastes sour, try grinding finer or using slightly hotter water. If it tastes bitter, try a coarser grind or cooler water. Change one variable at a time and you will find the sweet spot quickly.
I do not own a grinder. Should I still buy this?
You absolutely can still buy and enjoy this coffee. However, we highly recommend investing in a basic burr grinder when you are ready. The delicate aromatics that make Geisha so special are best preserved when ground right before brewing. In the meantime, you will still experience a beautifully clean and complex cup, and we are happy to share tips on how to get the most out of your pre-ground coffee.
What if I just do not like it?
If it isn't the right fit for you, simply email us within 30 days of your first order and we will refund it in full. You can keep the coffee, as returning it is not necessary. We only ask that you share how you brewed it and what it tasted like to you. Your feedback is incredibly valuable to us and helps us continue to improve.
Luna Nueva Panama Geisha, Washed, Whole Bean 8oz
One ingredient. This is the complete list.
Coffee. Grown, picked, processed, roasted and packed by one family on one farm in one season.
What is not in it
- No second coffee. A great deal of what is sold as Geisha is a small percentage of Geisha carrying a much larger percentage of something cheaper, and the wording that permits it is entirely legal.
- No flavouring, no oils, no infusions, no additives. Nothing is sprayed on after the roast.
- No filler in the weight.
The process is a subtraction
Depulping, within hours
The skin is removed the same day the cherry is picked. Fruit left sitting begins to ferment without supervision, and uncontrolled fermentation is the most common way a good lot becomes an ordinary one.
Controlled fermentation
The remaining mucilage is broken down in tanks over a fixed window, monitored rather than left. Too short and the coffee tastes vegetal. Too long and it turns sour and onion-like.
Washed clean
Everything is rinsed away in the farm's own spring water, so the bean dries essentially bare. Almost nothing from the fruit reaches the seed.
Dried to target
Down to between 10 and 12 percent moisture, at roughly 0.55 water activity. Faster and the bean cracks. Slower and mould becomes a real risk.
What is left is the coffee with nothing layered over it. Every note in the cup came from the tree and the altitude, not from the processing. That is what makes washed the honest reading of a farm.
Everyone says direct trade.
Here is what ours actually means.
By the time you are spending this much on coffee, you have heard every claim on this page from somebody else. So this is the specific version.
Buys lots at auction, often through an importer. Visits origin occasionally.
Buys from one family, every year, from one farm.
A roastery in the US or Europe, weeks or months after arrival.
The farm's own mill, at origin, before it leaves the country.
Green coffee by sea, then warehoused, then queued for roasting.
Roasted coffee by air, dispatched within 48 hours.
Often blended across several farms or several harvests within a variety.
One farm, one variety, one lot, one season.
Origin, altitude, process.
Origin, altitude, process, producers by name, competition record, actual roast date.
01 // The Coffee
Why is this $58 when I can find Panama Geisha for $30?
At $30, the arithmetic does not work. Genuine Geisha costs more than that as unroasted green coffee. A bag at that price is usually a blend or an older lot. Named Boquete estates typically sell for $60 to $69 per 8oz. We sit just under that because we buy directly from one farm, cutting out the middleman roaster.
How do I know this is actually Geisha?
Finca La Valentina took first place at Best of Panama 2011, beating Hacienda Esmeralda. The estate, altitude, process, and exact roast date are printed on every bag. We buy a single lot a year from this single farm, leaving no room for cheaper beans to enter the chain. Everything we claim is fully verifiable.
Is this the same lot that won Best of Panama?
No. The 2011 winning lot was the AriStar selection and it sold at auction fifteen years ago. What you are buying is the current harvest from the same farm, same family, same nine hectares. The award tells you what this farm is capable of, not what is in your bag. We would rather say that plainly than let you assume otherwise.
What score does this lot cup at?
[Awaiting the current lot's score from the farm. Do not publish a number until you have it.]
Why does the flavour description change between harvests?
Because the weather does. We write what we taste on the table for that specific lot. A brand whose tasting notes never change is describing a marketing document rather than a crop.
Is it organic?
Not certified. The farm uses no chemical pesticides or herbicides and controls weeds manually, but certification is an expensive process aimed at supermarkets and they have not pursued it. We would rather tell you what they actually do than buy a logo.
02 // Brewing
What if I brew it wrong and waste it?
Coffee brewing is a learning process, and we are here to help you get the perfect cup. Our recommended starting recipe is 15g of coffee to 250g of water at 201°F (94°C), using a medium-fine grind, finishing around 2 minutes and 45 seconds. If your cup tastes sour, try grinding finer or using slightly hotter water. If it tastes bitter, try a coarser grind or cooler water. Change one variable at a time and you will find the sweet spot quickly.
I do not own a grinder. Should I still buy this?
You absolutely can still buy and enjoy this coffee. However, we highly recommend investing in a basic burr grinder when you are ready. The delicate aromatics that make Geisha so special are best preserved when ground right before brewing. In the meantime, you will still experience a beautifully clean and complex cup, and we are happy to share tips on how to get the most out of your pre-ground coffee.
03 // Buying
What if I just do not like it?
If it isn't the right fit for you, simply email us within 30 days of your first order and we will refund it in full. You can keep the coffee, as returning it is not necessary. We only ask that you share how you brewed it and what it tasted like to you. Your feedback is incredibly valuable to us and helps us continue to improve.
Why is there no subscription?
Because this comes off one farm once a year and then it is gone. Promising you a monthly shipment would mean either substituting something else quietly or breaking the promise. Join the harvest list instead and we will write when a new lot lands.
What happens when it sells out?
The page shows sold out. We do not take backorders and we do not substitute. The next harvest is twelve months behind this one.
Can I buy it as a gift?
Yes, and Ciclo Completo is built for it. Say so at checkout and we will leave the price off the packing slip.